Last filming

Today we completed the last of our final filming. These are some print screens of the footage we gained. With good planning we managed to check the times for sunset and get to the top of the building in order to catch the best shots. The urban setting of the car park fits our video well. 

Colours on lip sinking

We plan to use colour washes over footage in our video and we decided the lip syncing being such high quality. 

These are some stills of the colour washes we used over the footage. We achieved this by adjusting the levels on imovie.

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Chosen magazine advert

From my audience feedback i decided to choose this magazine advert.

Digipak magazine advert audience feedback

I decided a good way to communicate with my target audience and gain some audience feedback would be to create three ideas and ask people which one they prefer. By comparing them to my album cover I will a series of questions and see which is suits best. 


The questions I asked were....




In terms of my video and Album cover which one fits the best?
My results I found from this question was the first magazine advert. 




Which one is most suited to my genre?
From my research the most common from this question was the third one. 




Which one is overall your favourite?
My results from this question were that the first advert is most popular

Although my research was only from a sample of ten people these people were all part of my target audience being young teenagers so therefore their responses really helped. I have also concluded I will use my first magazine advert. 

Lip syncing

Lip syncing

As our video lacked a performance element we decided it would be worth out while to include some lip syncing. We looked at some videos of our genre to get some ideas of the best way to do this without it looking to cheesy. This is a video by that includes close up black and white shots of him singing to his song.

We liked this style as it was simple and understated and also an opportunity to get real high quality close ups and to experiment with the spotlights.

This is the setup we used to film the lip syncing. We used the bright spotlights on a white background similar to Example above.

More filming / wall shots

For part of our montage at the start of the we will use footage of us as the artists against a brick wall and our main character running across it.  We decided to use a brick wall as it relates to the urban setting and it creates an effective background to merge the two shots.

Filming the footage


One issue we had was that we wanted the scene to be at night to suit our narrative but we also wanted it to be lit in order to gain good footage so we came up with a solution, car headlights. We pointed the car at the wall and put the full beam lights on. This created the perfect setting to film the two images.

Website analysis

As part of my research in to how artists represent themselves I have decided to analyse a website.

This is a print screen of the British Dj Sub Focus' official website. Various characteristics of the site make it effective to its genre and specifically its target audience. I have chosen to analyse this artist as he is fairly similar to the twelve's who produced our song.

How it fits its genre

• The title at the top of the site is bold, simple and clear which I have come to find is a common feature in the Dance/Alternative Genre. 
• Although it features bright luminous colours they are surround by dark colours and blacks which mutes the page slightly and creates a less pop commercial feel
• Below is a print screen of further down this page. Here is advertises 'gigs' instead of concerts which would be more suitable for a boy band for example, the term gig is used for a less advertised more intimate performance in nightclubs or small venues as opposed to arenas. This is also common on a british alternative DJ. 

How Sub Focus represents his image

• One obvious way in which Sub Focus represents himself if through the genre in which his sight places him. Again the colours and space like visuals are typical of a DJ performer and follow the stereotype.
• Another way he represents himself is through company association. This is where the companies that he displays on his sight help to build the image he desires. One example of this on his website would be the links to Twitter, Youtube, Myspace and Google underneath the banner. 
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