Title the futures

While me and joely were researching some new music videos we found this. It is similar to our genre and some common themes being young teenagers and parties.

One thing we noticed that we really like is the way their title goes over their opening.



Taking this idea we have done this in our own video over our opening. We also used a similar font as the clear bold writing sits well over moving clips.

Last filming

Today we completed the last of our final filming. These are some print screens of the footage we gained. With good planning we managed to check the times for sunset and get to the top of the building in order to catch the best shots. The urban setting of the car park fits our video well. 

Colours on lip sinking

We plan to use colour washes over footage in our video and we decided the lip syncing being such high quality. 

These are some stills of the colour washes we used over the footage. We achieved this by adjusting the levels on imovie.

Add caption

Chosen magazine advert

From my audience feedback i decided to choose this magazine advert.

Digipak magazine advert audience feedback

I decided a good way to communicate with my target audience and gain some audience feedback would be to create three ideas and ask people which one they prefer. By comparing them to my album cover I will a series of questions and see which is suits best. 


The questions I asked were....




In terms of my video and Album cover which one fits the best?
My results I found from this question was the first magazine advert. 




Which one is most suited to my genre?
From my research the most common from this question was the third one. 




Which one is overall your favourite?
My results from this question were that the first advert is most popular

Although my research was only from a sample of ten people these people were all part of my target audience being young teenagers so therefore their responses really helped. I have also concluded I will use my first magazine advert. 

Lip syncing

Lip syncing

As our video lacked a performance element we decided it would be worth out while to include some lip syncing. We looked at some videos of our genre to get some ideas of the best way to do this without it looking to cheesy. This is a video by that includes close up black and white shots of him singing to his song.

We liked this style as it was simple and understated and also an opportunity to get real high quality close ups and to experiment with the spotlights.

This is the setup we used to film the lip syncing. We used the bright spotlights on a white background similar to Example above.

More filming / wall shots

For part of our montage at the start of the we will use footage of us as the artists against a brick wall and our main character running across it.  We decided to use a brick wall as it relates to the urban setting and it creates an effective background to merge the two shots.

Filming the footage


One issue we had was that we wanted the scene to be at night to suit our narrative but we also wanted it to be lit in order to gain good footage so we came up with a solution, car headlights. We pointed the car at the wall and put the full beam lights on. This created the perfect setting to film the two images.