Andrew goodwin

Andrew Goodwin’s Theory

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Twitter

Social networking has become a key part of the way media producers and artists communicate with their audience.
Some of the benefits of creating a twitter account for our band Hun the Noise are

• We can gain audience feedback easily 
• We can create a community for our fans
• promote merchandise and products
• Interact with fans

This is a print screen of the twitter account we made 

This is a print screen of another artist 'Rizzle Kicks' using their twitter account.

Some of the ways they use twitter.....

At the top of the page they have their album name


Their 'twitpic' is a promotional image from their album

Band logo

This is my decided logo that I have created. I created this by first using word to create the letters then imported it in to Adobe Photoshop to add the image in the O.

Why I think it is effective...

• The title is simple and clear in a bold black font similar to other logos of our genre
• The sharpness and simplicity of it shows that the band is not from a pop genre as its not too bright and commercial. 
• I have chosen to make noise the main word as it is a symbol of our sound, I made the rest of the name seem as though it rests on top of it to join them as one effectively.
• Inside the O I have put the image used on our album cover, although it is not that visible the colours and tone of it leaves the album cover in the audiences mind a makes it familiar. 

Band/ Artist Logo Research

A band/artist logo helps identify them and helps with their branding. By including a continuous logo that features of posters, merchandise, performance settings and music products it creates a familiarity with the audience and this generates fans. A logo is also important for a fan base as its something they often use in form of clothing, stickers and posters to help in identifying themselves through their choice of music. A logo helps in creating the synergy between products that develops an artist/bands representation effectively.

Some examples of logos would be

Example




This is the logo used by the artist Example. Seeing this logo instantly generates the recognition of his music and is used on all of his media products. Its fairly simple and includes the artists name and album name along with the release date. The use of bright yellow draws the audience in and set on the highlights it even farther.


Metronomy


 

This is the logo for the band Metronomy, and again its fairly simple. This logo doesn't use any colour and just states the name of the band. The simplicity of it however is effective in that it suits the clean cute image of the indie band. The arrangement of the letters is interesting and slightly artist, although not formed properly it is still easy to real what the word says. Again the font is bold and thick.



Swedish House Mafia


This is the logo for the trio Swedish House Mafia.In many ways their logo is representative of their band with small and simple things such as the three stars above the name that indicates the three members of the band. I have this to be a common feature in logos that they clearly represent and symbolise their band. Again this has no colour however its simple and informative with the usual bold black writing common in this genre as we have seen above.

Finished Film

Here is our final film!

MTV label

To make our video look more realistic we decided add an MTV brand logo that would appear if the video was to be played on MTV.

We simply made this on word by print screening the logo firstly

Then add on to a black background

And this is the final result after adding our name and title

Colour washes

This video is by kanye West and one technique it uses is the flash of colour washes over footage.

These are print screens from the video where the colour flashes appear on one continuous piece of footage.

We decided to use this effect over some of the footage in our video to add pace and colour. Above is an example of somewhere we used this in our video.


We did this by changing the levels on the clips in imovie.




This is a print screen of how we did it.