chosen song

D.A.N.C.E -justice



This is our chosen choice of song which is D.A.N.C.E by justice a modern french duo who focus on electric beats and dance music. It fits perfectly for our genre as it has a young upbeat tone and appeals to the audience we will want to target. It's range of beats and lyrics will allow us to be creative with use of imagery and pace.

We have already brainstormed some ideas prior to choosing a song such as the use of bright electric neon colors and uv lighting with uv paint and these ideas helped us in choosing this song.

This song has inspired us to really take advantage of or london location and we plan to use the vibrant city life as well as the more urban areas which will all appeal to the more teenage audience.

Foster the people- pumped up kicks

Although this isn't identical to the genre we've been looking at the steady beat and easy lyrics i think would make for a really good song choice.




The positive aspects of using this song is that its very current and successful which means the variety of opinions found at the moment could help us in drawing inspirational ideas.

However this song we feel isn't upbeat enough for us and narrowly misses the genre of dance music we have been more focused on

Is tropical - The greeks

This is another option for song choice as it again is an upbeat mix sort of song. However the main aspect of this song i find interesting is the amazing video. Controversial and recently stirring major arguments in to the ethics of its content the greeks have done everything they can to get this video noticed.


The postive points of this song would be the way in which we can manipulate the fast beats and rythms.

It fits to our genre and appeals to a younger audience.

However the lyrics i feel weren't as strong and interesting in the way that they are ordered.

Its very specific to one genre which could limit the variety of locations and ideas that we could use.

Preliminary task

This is our preliminary task! we re created shot for shot the rebecca black video to 'Friday'.

Song choices

We've started looking at song choices. We had already decided our song must be upbeat and dancey but alternative at the same time. We want to stay away from chart songs to avoid stereotypical videos, by using a song nto so well known it allows us to be completely creative in creating a new video without a pre existing concept or idea.

This is Yoko by pegsus bridge, it has the upeat feel and is an alternative genre.




This is heartbreaker my metronomy....
Again this is another song that would fit in to the 'urban dance' genre, a softer tone but still the edgey originality of an indie style dance song is present. In some sense this song is similar to D.A.N.C.E by justice in the way that it has a friendly and upbeat sound but still fits in to the urban dance genre.

The wanted - Glad you came

Although this is not at all the type of music we want to go for the music video has alot of the elements we want to use. The teenage holiday/party scene with crowds of people having fun and dancing. Paticuarly the parties are a concept we want to include.

D.A.N.C.E - justice

This is another perfect example of a inspirational music video. The use of animation and bright poppy colours on just plain tshirts is a really original concept and effective for the song. The transitions of the animations are very cleverly done and again it has that young teenage out at night feel to it.

Research begins

We,ve started to brainstorm some ideas of what kind of genre we want our music video to fit. The overall decision is that we want a really uobeat song sort of dance/indie but less mainstream.

First analysis
A perfect example of a music video we want to achieve would be If the kids - life is now. This music video is aimed at a young audience, its modern and different. What I love about this video is it is fast paced which perfectly fits the song. It's rebellious and fun, although there is no storng concept it has clips of drama and peoples relationships. The switch from the citys London and New York enable great shots of city scapes and nightlife. The video has a preformance element towards the end.

Editing

The average length of a clip or shot is no more than 3 seconds and is not paticuarly continuous but I think this adds to rough jagged feel which helps the blur of events which suggests the rebellious lifestyle.  Clips are also perfectly in sync with the beat as in the transitions change where the beat changes which again adds to the movement, the idea of movement could be related to the fact the characters are young and growing therefore there is other suggestions of pace and movement such as the train, cars and running. The colours and tone of this video are vibrant at the same time are deeper and darker than you would probably expect from a more commercial music video. This artist has also used some collected footage from the student protests which again adds to the theme.