Andrew goodwin

Andrew Goodwin’s Theory

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Voyeurism in our own video

We have started to look at some ways in which we can include voyeurism in our own media production. We looked at some music videos of our genre to see how they have used them and found this video by Nero called 'Crush On You'. The element of voyeurism in this video is where the characters are singing karaoke from the lyrics of the song of the music video which appear on a television scree. We liked this idea because

• It creates the fun upbeat atmosphere we want to achieve
• The style of karaoke has a certain retro and authentic feel which again we have included in our plans for our production

voyuerism

Voyeurism is the element of a video where the artist appears to themselves as a product or sound within their own music video.  The idea is that some element of themselves is included in the video. Here are some examples of where it has been used in modern and much older media. 



At the start of this video rizzle kicks have their song playing from a stereo as it then blends in to the overall song.




This is an example of Voyeurism at a much earlier stage. Nat King Cole appears on the television screen.






In this Madonna video there is a slightly different kind of voyeurism being that she watches herself dance in the mirrors of a studio.

Laura mulvey The Male Gaze

Laura Mulvey an academic and theorists claimed the representation of women in media is mostly dominated by the male point of view. She believes women have a more passive role compared to a man's more active role and therefore this is reflected in the way the media represents women as men are to be the ones that look and women the ones to be looked at.

Traditionally men play the active roles that drive the story forward and the women are objects or obstacles on the way. Mulvey believes main roles for women are scares and they often just accompany the large main roles created for men. She believed there are certain stereotypes attached to females in film and television being that they are sexually and physically attractive, they are motherly and caring and though possibly intelligent want to settle down more than anything. 

She believed their are two main types of the Male Gaze being Voyeuristic and fetishistic. Mulvey claims women are either sexually attractive or powerless females. In the 1970's studies found that men tend to be behind the decision making and production of film and TV. 

Laura Mulverys theory is apparent in music videos such as these. 

In this video by Metronomy the women's figures are used for decoration and their stances are suggestive of a sexual nature.



In 50 cents candy shop the womenare dressed in sexually provocative clothing and are made to appeal to men.




This is a recent film called Number one cheerleader camp which revolves around a story line of to young men trying to sleep with various cheerleaders. This film has clearly been produced by all men and made to appeal only to men. The cover of the DVD pack advertises this perfectly.



How has the Male Gaze been demolished in modern media?


Sket is a newly released film about a group of girls that decide to fight back against the violence of the men on their block. The violent nature of the film which has a dominantly female cast subvert stereotypes and challenges the Male Gaze being that none of them are made to be particularly attractive. Although they are the victims in the film the fact they fight back and the ending has some kind of resolution for the girls goes against the suggested rule that a male character must come in and save the day.