Band/ Artist Logo Research

A band/artist logo helps identify them and helps with their branding. By including a continuous logo that features of posters, merchandise, performance settings and music products it creates a familiarity with the audience and this generates fans. A logo is also important for a fan base as its something they often use in form of clothing, stickers and posters to help in identifying themselves through their choice of music. A logo helps in creating the synergy between products that develops an artist/bands representation effectively.

Some examples of logos would be

Example




This is the logo used by the artist Example. Seeing this logo instantly generates the recognition of his music and is used on all of his media products. Its fairly simple and includes the artists name and album name along with the release date. The use of bright yellow draws the audience in and set on the highlights it even farther.


Metronomy


 

This is the logo for the band Metronomy, and again its fairly simple. This logo doesn't use any colour and just states the name of the band. The simplicity of it however is effective in that it suits the clean cute image of the indie band. The arrangement of the letters is interesting and slightly artist, although not formed properly it is still easy to real what the word says. Again the font is bold and thick.



Swedish House Mafia


This is the logo for the trio Swedish House Mafia.In many ways their logo is representative of their band with small and simple things such as the three stars above the name that indicates the three members of the band. I have this to be a common feature in logos that they clearly represent and symbolise their band. Again this has no colour however its simple and informative with the usual bold black writing common in this genre as we have seen above.