MTV label

To make our video look more realistic we decided add an MTV brand logo that would appear if the video was to be played on MTV.

We simply made this on word by print screening the logo firstly

Then add on to a black background

And this is the final result after adding our name and title

Colour washes

This video is by kanye West and one technique it uses is the flash of colour washes over footage.

These are print screens from the video where the colour flashes appear on one continuous piece of footage.

We decided to use this effect over some of the footage in our video to add pace and colour. Above is an example of somewhere we used this in our video.


We did this by changing the levels on the clips in imovie.




This is a print screen of how we did it. 

Colour grading

While researching different music videos we found one aspect in particular effective in creating a professional and visual pleasing finish. This is the focus on COLOUR GRADING. 

This is a screen shot from the video 'Black and Yellow' by Wiz khalifa. Throughout his video the colour levels seem to have a green/yellow grading over them to create a kind of warm aged look. The style of this grading suits the setting of a hot city environment which is what the video tries to portray. 

These are screen shots taken from another music video which is actually in our genre. Again the similar theme of city and warmth is applied however there are more tones of blue/green. This effect is called 'bottlewash' in many level editing programmes. 

In our video we want to have this kind of effect over some of our footage and so we created a small montage of flips to try this out. We did this by changing the colour levels on imovie shown in the print screen below. 

By using this tool of changing levels we created the colour grading/ aged effect on these pieces of footage. 

Spinning shot

Whilst doing our research we found this video by Digitalism.


This video is made up of one continuous spinning shot around different objects, movements and ideas. Although it may sound boring it is really interesting the way in which the sequences change with a kind of stop animation feel. Having really liked this we created a similar idea for the end of our video.

We realised at the end of our video our main character is meant to feel confused and a good way to create this dizziness and illusion is to make the shot revolve around her to create the idea of her head spinning and it puts the audience inside her thoughts.


How we did it.

We struggled at first to think of a way that we could move around an object quick enough and then we realised we could use a car. Having our ending on top of a car park was the perfect place.


So we drove around Yasmin and filmed then when we put it in to imovie we sped the clip up.

Editing open thing final cut

One idea we had from this video by Metronomy is the opening and the way a moving image appears from the black screen at the very begining.
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After much confusion we found a way we could do this on Final Cut Express.
This is a video of us explaining how it is done.

Audio on montage

For our montage that will go at the start of our video we had to include some sounds of the surrounding area. Listening to other montages it seems that natural sounds such as wind, cars and birds seem common. However we wanted to take in to consideration our themes.


URBAN SOUNDS


Living in a moderately urban area ourselves and not far from the city of London we already had a good idea of the kind of sound we wanted to achiever however we really wanted to set the scene for the rest of our video. The sounds we decided on were

• Sirens - Highlights the area and has a feeling of danger
• Wind - creates tension and drama
• Drones - drones are perfect for thickening sounds

Our next step was to find these sounds, although some are available on imovie we wanted to experiment with some more raw sounds.

We found the lgfl sound network and discovered some great sounds on it. The site had a huge selection of sounds and we were able to download them for free and use them on the start of our montage.

Title the futures

While me and joely were researching some new music videos we found this. It is similar to our genre and some common themes being young teenagers and parties.

One thing we noticed that we really like is the way their title goes over their opening.



Taking this idea we have done this in our own video over our opening. We also used a similar font as the clear bold writing sits well over moving clips.

Colours on lip sinking

We plan to use colour washes over footage in our video and we decided the lip syncing being such high quality. 

These are some stills of the colour washes we used over the footage. We achieved this by adjusting the levels on imovie.

Add caption

Experimenting with techniques on first footage

Having gained some of our first rough footage we decided to experiment with some of the techniques we plan to use in our video.



An extremely rough and rushed composition of clips rather than a video we used this to try out some techniques we wanted to include in our actual video.

Techniques we have tried...


Flash screens






Firstly the idea of flashing to black screens on a beat somewhere throughout the song as we found it creates an effect of flashing back to memories or maybe that it even adds to the pace and beat of the song. We got this idea from this music video by the artist of the song we had chosen......



Jumping and rewinding


At about 36 seconds in to the montage we have rewound the clip of the girl dancing which gives it a kind of jump effect and then continued it. This almost creates the illusion of stopping time. We find this really effective as when put in sync with the right part of a song it can really highlight the beat and create tension before the main part of a song drops.


An example of where this has been used would be Nicola Roberts video at 45 seconds