So far we have our chosen song and have started planning our video.
We have had to change our song as we decided we didn't really like it. Our new song is a twelves remix of fleetwood mac dreams.
We have also started researching editing technique and are currently working on this aged effect and the colour grading similar to this print screen from Lana Del Reys video to 'Blue jeans'
Having chosen our song we started to draft some idea for our band name. We wanted the name to fit the style of music and video.
One idea we had is to include the word noise as we liked the child like association and playfullness of it.
We created a chart and asked the members of our class which name they preferred as it is a really good form of audience research.
Knowing in depth how the Audience theory is applied will help us greatly in keeping a clear idea of our target audience. With a clear idea of who is it we are trying to appeal to with our video we can generate an idea of the codes and conventions of our genre to either subvert the stereotypes attached or stick to the expectations.
One reason it is so important to have a clear target audience is to know who we want to buy our product. It may be watched and viewed by many different kind of people but in order to be successful we need to generate a band of followers that will consistently purchase our product.
This also helps with our marketing, advertising and promotion by using specific iconography and generating a synergy between our products.
Stuart Hall
Developed the idea of audience positioning. He created this after looking at new reports on industrial strikes. He claims that media representations create a kind of basis or framework for particular responses. He claimed they would fall in to three categories.
Dominant readings - Audiences respond to a narrative or plot and adopt a point of view based on what the plot implies.
Oppositional readings - Audiences do the opposite so they challenge the narrative and point of view implied.
Negotiated readings - Audiences partially except but are not completely persuaded and are open to other views
*Aberrant readings - is an additional idea where the narrative is read in a deviant or an unexpected way
The song we have chosen is a remix of a the Fleetwood Mac song 'Rumors'. Although this may seem like a strange choice working from the alternative genre we used our imaginations and found a song that would probably be completely different to most A2 media students would have done before which is what the alternative genre is all about, being different. The original song is a classic and so fairly well known but by using a modern remix of our song it creates the perfect basis for our concept of age and youth by mixing two sounds from two different ages of audience. This paticular remix also has no current music video which helps our audience be completely free to interpret our video as they see it with no idea of what amusic video to this song may look like.
So we've got busy and started searching for another song. Looking mostly at the pace and what we can really fit our ideas with. What we are looking for are songs that appeal to our age, songs that are reasonably unknown so we can be completely original with our ideas and that our viewers don't already have a preset idea of what out theme and style should be similar to, a song that we can keep in our genre which is the indie/alternative dance, preferably a woman singer as it would be so much easier for us to find characters and film and one we can all agree on!
Our first discoveries.....
this video is amazing! It has a good beat but maybe the pace is too slow...also we'd love to use some of the video ideas.
This is another song that suits our genre but yet again we dont know if the beat is going to be fast enough.
