Magazine advert drafts

Having researched many magazine adverts I have begun to make a few of my own. 

This magazine advert uses an image that I used on the back of my album cover however I have changed it to black and white.During my research i found that a lot of artists use the same series of photos throughout their advertising and branding as it keep continuity and creates a perfect synergy 

• This advert is perfect 
• for my genre as similar to the ones I have looked at it is simple yet the writing is informative.
• It is consistent with the rest of my Digipak as it keeps the common features such as reusing the image, the black border and the same style of text.

This is another possible magazine advert and again I have used an image from the rest of my Digipak. I decided not to change the colours and tone of this image however and have kept the text in the same place.

• Again using a familiar image helps with branding and recognition of my artists and keeps a good synergy.
• This image however looks slightly stretched and faded which can either be seen as an aged effect or as a mistake

This is another option for my magazine advert. This image I've used I have taken from my video footage as I find it works really well as a still. The tones and colours of this image are brighter than the previous two but i decided to experiment by making an advert that seemed slightly different. I used a thinner border and made the text slightly different just to see how it would look in comparison to the others.

• I find this image to be better than the last because it is more simplistic and creates the setting of our video.
• It works well in terms of our genre as the urban environment is big part of it. 

More magazine research

Magazines in our genre that are most likely to feature our band would be NME or Q. Possibly spin and mojo

Although both heavily focused on music the covers of these two magazine tend ot be very different therefore Q is fairly simplistic whereas NME is very overcrowded.




Chase and status

This magazine advert is for the Dj duo Chase and Status' album and tour. It has the common conventions and codes of our genre being the simplistic colour scheme of just bright yellow/white writing on a black and white image. Having the image be black and white also adds to the feel of the genre as it becomes more creative and alternative whereas a commercial advert would probably have a range of bright colours. It also doesnt include an image of the band which is again fairly common within the alterntative genre, this gives the band an opportunity to be more creative and choose an image to convey what they want their music and band to represent.
The text is bold and harsh and covers most of the poster giving it a blunt and matter of fact feel.




Thirty Seconds to Mars

Thirty seconds to mars are another group part of the alternative genre. This advert contains no images apart from the small symbols associated with the band. The album name is the most siginificant part of the poster and the title of the band follows in the set colour.

digipak magazine advert research

Before I begin to create my magazine advert I have found some examples from the same genre as mine to evaluate and find out what kind of features are consistent.




This is a magazine advert for the band The Kooks. Straight away the genre of their band is made clear by the clear block font of the writing at the top of the advertisement. Looking at the adverts below this seems to be a feature common of this genre. The poster is mainly kept simple and clear, the main image is of the band with a union jack flag to highlight the British origin or their sound. The colours from the union jack flag have been used in the writing below it which creates a continuity and makes the poster subconsciously satisfying as there is a form of symmetry. A small image of their album cover is used in the bottom left hand corner to further advertise, this also balances out the poster as the text on the top is very heavy. They guitar that sits in front of the band is another convention of the indie band which is accompanied by the way they are dresses




This is a magazine advert for the band the Maccabees. Similarly to the one above it is fairly plain and simple with a main image in the centre. However one thing that does differ is the use of an image that covers the whole page although it is fairly simple and consists of mainly two colours. The image used is random and unclear as to what it is which suggests mystery and confusion. It also highlights the more artistic approach to album covers where the indie and alternative genre tend to be more creative and less to appeal for profit purposes. It includes clear text and not to much writing in a plain and simple font with the logos in the bottom left corner.

Idea for ending/ Narrative

As we have progressed with the narrative of our video we have started to discuss what we think would be good for the ending of out music video as in someways it is just as important as the start.

We looked at some music videos that we felt had a really strong narrative and ending.

We decided Lana Del Rey- Born to Die has a great narrative to it as the end of the video reveals a shock factor that she is actually dead throughout

So we decided that for our ending we want it to be a kind of dramatic cliffhanger......

Our idea is...

To have our character on top of a building and have a shot from behind similar to this


Then for it to switch to the same shot without the figure...
This is to suggest she has either left the scene or jumped off the building but it will not be clear.

Green screen

Our bought a green screen and we found it an exciting piece of media equipment so we began to experiment. The result is very impressive and we will consider trying to use it in some way in our video.

Rita Ora - hot right now

This is video by a new artist called Rita Ora who has teamed up with an established Dj called Dj fresh. The style and atmosphere of this video is similar to what we wish to achieve. From the fashion to the urban setting it generally sticks to the genre of urban dance/alternative music videos.


This a still showing the urban environment

 This still shows how fashion plays a large role.