This is a print screen of the British Dj Sub Focus' official website. Various characteristics of the site make it effective to its genre and specifically its target audience. I have chosen to analyse this artist as he is fairly similar to the twelve's who produced our song.
How it fits its genre
- The title at the top of the site is bold, simple and clear which I have come to find is a common feature in the Dance/Alternative Genre.
- Although it features bright luminous colours they are surround by dark colours and blacks which mutes the page slightly and creates a less pop commercial feel
- Below is a print screen of further down this page. Here is advertises 'gigs' instead of concerts which would be more suitable for a boy band for example, the term gig is used for a less advertised more intimate performance in nightclubs or small venues as opposed to arenas. This is also common on a british alternative DJ.
How Sub Focus represents his image
- One obvious way in which Sub Focus represents himself if through the genre in which his sight places him. Again the colours and space like visuals are typical of a DJ performer and follow the stereotype.
- Another way he represents himself is through company association. This is where the companies that he displays on his sight help to build the image he desires. One example of this on his website would be the links to Twitter, Youtube, Myspace and Google underneath the banner.
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