Born to die - Lana del rey

Lana del rey is a very new and up and coming artist in this genre however she has solidly placed herself in the alternative genre with her music videos. Some of her early work before she was signed was posted to youtube and she made her own videos at home. This is her first real production and it although she obviously prefers not to be commerical and originality is key to her as she has made many of her own videos including her debut single 'video games'. Despite it being of commerical quality it doesn't ruin her image of being different and alternative.

Firstly the narrative of her video is about death hense the title 'born to die' which wouldnt usually be the topic of a pop video.